About us

Every brand has a story. It’s all in how you tell it. Good stories start with Grit—a persistence to achieve something greater and a passion to build something better.

Good Grit is a movement walked out by compassionate and empathetic humans who want to leave the world better than they found it. We exist to help good brands with even greater grit find their voice and tell their story. Whether it’s a story that is 100 years old passed down from your great grandfather or the vision of a new legacy-in-the-making, it’s your story. And it matters. We’re here to help you harness the power of your story and put it to work for you.

As an agency, we are able to do BIG things for our clients by being nimble. We meet clients where the need is—from multi-faceted entities with marketing departments needing some outside help, to small-businesses looking for guidance. We can do project-base relationships, to long term retainer contracts.


Less knowing, and more doing.


We believe our purpose at Good Grit Agency is to see our clients as the expert at their businesses. So we act as the partner who brings their knowledge to life by making things happen. In a world filled with so much knowing of all the things—we want to be the people making things happen.


Our team

Our success is due to our team of creative human beings doings.

In addition to the humans below, Good Grit Agency has over 200+ writers, photographers, copywriters, storytellers, videographers all over the US that we’ve been working with for 7+ years. We’ve been producing a bad ass magazine, Good Grit Magazine, since 2015 that is distributed in 48 states, has over 300k readers and is sold in over 2,500 retailers like Whole Foods, Publix, Barnes and Noble and more!

Founder & CEO

  • Laura Quick

    Laura has 17 years of experience in the marketing industry, and has ample experience with tourism, hospitality, and destination marketing. She would tell you her favorite southern city, but she believes any well-traveled southerner could never name just one. She loves the history in her hometown Savannah, the mountain views in Highlands, the adventure in Chattanooga, the overall vibe in Nashville, the food in Birmingham, and the people in Cullman.


    She started Good Grit Magazine and Good Grit Agency after recognizing a need for impactful storytelling. She is an expert in bringing clients’ thoughts to life. Her passion when working with clients is to ask great questions and REALLY HEAR what their goals are—because a great story is only as valuable as the strategy to disseminate it.

Creative Director

  • Shivani Kapoor

    Shivani is our Creative Director. She has 12 years of experience in visual storytelling, branding, problem-solving, and strategizing. On weekends that she’s not hanging out with her 3-legged dog Iggy in her Atlanta neighborhood, she escapes to the mountains for camping, hiking, and fresh air. 


    Shivani has led top creative teams while working with Grammy award-winning artists and internationally recognized brands and organizations. Shivani’s superpowers are found in her ability to hear a client’s needs and vision, and then lead a team to execute at the highest level, while being on time and in-budget. Her soft- spoken, yet assertive approach is a winning combination with our clients.

Creative Director

  • Shelly Brown

    Shelly is one of our Creative Directors. She leads our team in fun and exciting creative projects, bringing concepts and ideas to life from our photography shoots to our very first showhome. Shelly has a knack for knowing what’s cool before it’s cool—something her five kids haven’t yet learned to appreciate.


    Shelly has countless years of experience in entrepreneurship, design, and other creative endeavors. She excels at big-picture ideas and vision-casting.

Chief Operating Officer

  • Linda Stone

    Linda is our Chief Operating Officer. She has 30+ years of experience in the organizational development of sustainable structures and systems. If you ever are lucky enough to be invited into Linda’s home, you’ll find a collection of coffee mugs representing all the places she’s traveled. 


    Linda is an expert in people development and identifying skill sets in others that will create maximum impact. She is a solution-oriented thinker, and she leads our team and clients in collaboration that produce clarity and creates a raise the bar mindset.


Chief Financial Officer

  • Lindsey Miller

    Lindsey is our CFO. She holds a Master’s degree in Accounting from the University of Alabama at Birmingham. She’s the kind of gal that makes you believe that some people really do have more hours in a day.


    She is the former Finance Executive at Zoe’s Kitchen and current Owner and Founder of both Mpire Concepts and Battle Republic. She has 18 years of finance and accounting experience, combined with a background in small business operations, specializing in Small Business Finance and Operational Systems.

Chief Relationship Officer

  • Sarah Margaret Shelton

    Sarah Margaret is our Chief Relationship Officer. She has 4 years of experience in the agency/ media industry. If you ever find yourself in her car, you can expect to hear Taylor Swift’s entire discography—on shuffle and on repeat.


    Sarah Margaret is an expert in account management and taking exceptional care of all clients. She’s always available for a text or a call, even if it’s not work-related. She’s worked with tourism and hospitality clients for the entire 4 years since she graduated college.

Content Director

  • Ashley Locke

    Ashley is our Content Director. She has 6 years of experience in editorial and digital marketing, and she’s an expert in storytelling. When she’s not taking walks around her neighborhood, you can find her posting pictures of everything she eats on Instagram—yep, coffee too. 


    Ashley has curated more than 1 million story words specifically for our tourism partners. She leads the team responsible for research and audits, copywriting, and social media strategies for our clients. She also curates content and leads our team of writers for Good Grit Magazine.

Senior Graphic Designer

  • Cat Barnes

    Cat is our Senior Graphic Designer. She has 6 years of experience in creative marketing, editorial, and entertainment design and is an expert at visual storytelling. She spends her weekends hanging out with the loves of her life—her pets: Lola, 5 year old Frenchie; Zelda, 3 year old Atlanta Special (pitty, boxer mix); and Reggie, a 2 ½ year old white and orange fancy goldfish.


    Cat leads a team of photographers, illustrators, and creative fellows in producing creative content for Good Grit Magazine, leading the graphic design team for both organic and promotional stories. She also designs badass brands and creative content for our agency clients.

Digital Advertising Manager

  • Harrison Powers

    Harrison Powers is our Digital Advertising Manager. Since 2016 Harrison has been working on marketing campaigns large and small, from creation of the assets to dissemination he has been involved in every process along the way. These days he’s great at launching ads, but as a kid he thought he’d grow up to launch rockets—he even went to space camp!


    With 3+ years working as a Sports Tourism Digital Marketing Specialist Harrison optimized existing campaigns and created new marketing objectives that led to the highest attended event in the city’s history. Harrison also has directed countless successful marketing campaigns in the event space. Harrison is Google Certified on their ad platform.

Traffic Manager

  • Haley Chambers

    Haley Chambers is our Traffic Manager. She has five years of experience in administration, and she’s an expert in organization. When she’s not meticulously managing Monday, you can find her writing music or hanging out with her pets—one cat and one dog.


    Haley manages organization and project management for our internal team. She keeps all of our timelines on track and makes sure our team has everything they need to move projects across the finish line.



Our core values

These are the core values in which we operate as a business and our brand promises to you as a client:

  1. Meaningful and relational.
  2. Proactive communication.
  3. On purpose and with purpose.
  4. Setting realistic expectations.
  5. Adding more value than we receive in compensation.
  6. Being honest, even if it sucks. 
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