find us in Birmingham, Nashville, Atlanta and anywhere else you want us to be.
01.
what we do
Tourism, Events + Experiences
Ready to turn your corner of the world into the next big thing? Whether you're a quaint bed and breakfast or a bustling city's tourism board, we know how to capture the spirit of your destination.
Scaling Businesses
For businesses dreaming big, we're here to fan the flames of your success. Our nimble approach allows us to meet you where you are on your scaling journey, whether you're a multi-faceted enterprise or a small business with grand aspirations.
start-up businesses
Let's write the first chapter of your start-up story together. We understand the challenges and excitement of the startup world, and we're here to guide you through the process.
02.
Our Services
Brand Identity Workshops
Brand Design
Strategy Workshops
Website Design and Build
Digital Advertising
Customer Journey
Photography, Video & Animation
Copywriting
Social Media Content Creation
04.
Who We Are
We believe in the power of stories to forge connections, spark curiosity, and boost your bottom line.
Our approach is a perfect combination of expertise and innovation, but we're not just marketers; we're the heartbeat behind stories that stick.
05.
Words from Clients
"Good Grit doesn't shy away from our fast-paced and creative chaos; they embrace it. With a listening ear and an open mind, Good Grit has told our story. As an event promoter, our goal is to technically 'sell tickets,' but Good Grit has helped us create experiences."
Hollie Evans
Marketing & Promotions Coordinator at Premier Productions, a division of LiveCo.
"I have no hesitation referring the Good Grit team and actively promote their team as often as possible. They have been such a pleasure to work with and have been so impactful to the forward momentum of my current business ventures. I look forward to continuing our collaborations for as long as they are willing to work alongside me"
Corey Craig
Founder and CEO, Optix Technologies
06.
Words from Good Grit
Did you know that Good Grit was (and still is) a magazine before an agency?
That’s right. We’ve been obsessed with telling damn good stories since 2016.
Before campaigns, before websites, and before taglines, good destination marketing requires a lot of listening.
You sit with people. You ask questions. You learn what they love about where they live.
That's exactly how our community projects begin. The stories already exist. We're just helping more people hear them.
#DestinationMarketing #PlaceBranding #CommunityMarketing #BrandStrategy #GoodGritAgency
The most important thing at the Mississippi Porch Party wasn't the cocktails... or the music... or even the incredible food.
It was the table.
A long table full of strangers who spent the evening becoming less strange. Stories were traded, recommendations were shared, and friendships were formed.
That's what we focus on when we create experiences. An event isn't successful because people attended. It's successful because people connected.
#EventMarketing #ExperientialMarketing #CommunityBuilding #BrandExperience #GoodGritAgency
Agency group chats are fascinating places.
Half the conversation is project updates.
The other half is:
• restaurant recommendations
• dog photos
• random marketing observations
• comparing weekend plans
Honestly, that's probably why we enjoy working together.
#AgencyLife #CreativeAgency #MarketingLife #WorkCulture #GoodGritAgency
We were excited to have our CEO, @samanthasoutherland represent Good Grit Agency at the Region 1 Career Tech Summer Conference today at the @cullmanareachamber
She had the chance to spend time with business and marketing educators, sharing real-world lessons from agency life and talking through how branding and marketing continue to evolve.
Thanks to Brooke Hudson from @mcsruraldevelopmentpark and Brittany Gilbert from @dekalbcountyalabamaboe for the invitation to speak and for the work you do to prepare the next generation. We loved being part of the conversation!
The GPS rerouting feature has taught us a lot about marketing.
When something isn't working, it doesn't spend 20 minutes explaining whose fault it is.
It just says, "Recalculating."
Good strategy works the same way.
You don't always need to spend time figuring out when you made a wrong turn. You just need a better route forward.
#MarketingStrategy #BusinessGrowth #BrandStrategy #StrategicPlanning #GoodGritAgency
Ever notice how every family has one person who's responsible for making things happen? There's always someone who books the vacation, makes the reservation, plans Thanksgiving dinner, and coordinates schedules.
Most of the time, that's the person you're actually marketing to.
Sometimes understanding who makes the decision is more important than understanding who uses the product. That's why all of our branding projects include audience development, because if the wrong person is hearing your message, then it's a waste of time.
#AudienceStrategy #BrandStrategy #MarketingStrategy #CreativeAgency #GoodGritAgency
Sometimes a meeting starts with: "We have a small problem."
Those are famous last words.
An hour later we're talking about customer journeys, organizational structure, potential taglines, and whether a rebrand is a good idea.
The funny thing is that most marketing problems aren't actually marketing problems.
They're communication problems, process problems, or clarity problems. Marketing just happens to be where people notice them first.
#MarketingStrategy #BrandStrategy #BusinessGrowth #BusinessCommunication #GoodGritAgency
You know what's underrated?
A restaurant menu that makes ordering easy.
❌ No giant paragraphs.
❌ No confusing categories.
❌ No "what exactly is this?" moments.
Just clear choices and enough information to make a decision.
A lot of marketing works the same way. The easier you make it for someone to understand what you do, the more likely they are to move forward.
Confused people rarely become customers.
#MarketingStrategy #CustomerExperience #BrandStrategy #BusinessGrowth #GoodGritAgency
Fireworks over the lake. Watermelon on paper plates. Front porches draped in flags. A parade rolling through town. Staying outside long after sunset because nobody’s quite ready for the day to end.
However you’re celebrating this Fourth of July, here’s to the Southern traditions that bring us back year after year, and the new memories being made alongside them.
How many of these can you claim this weekend? Share to your Stories and tag us!
One thing nobody tells you about working at a creative agency: A surprising amount of the job is asking questions.
❓Why do customers choose you?
❓Why did that campaign work?
❓What do your customers find confusing?
❓Why does everyone on the team describe the company differently?
The work usually gets better the moment someone asks the right question.
We're professionally curious. It's kind of our thing.
#MarketingStrategy #BrandStrategy #CreativeAgency #BusinessGrowth #GoodGritAgency
One of the hardest things to name is a feeling. You know it when you experience it, but you don't always know how to describe it.
When we started working with Decatur Morgan County, we kept hearing versions of the same story.
☀️ People would stop by for an afternoon and end up staying all weekend.
☀️ They'd come to kayak and end up shopping downtown.
☀️ They'd grab a drink by the river and lose track of time.
Nobody seemed to be in a hurry. That idea eventually became "Find Your Flow." Not because we thought it sounded clever, but because it was already happening.
The best taglines don't invent something new. They give people words for something they already feel.
#DestinationMarketing #PlaceBranding #BrandStrategy #TourismMarketing #GoodGritAgency
You know how every family has multiple versions of the same story? Ask three siblings about a vacation from 2008 and you'll get three different accounts of what happened.
Growing companies can feel the same way.
When Meridian came to us, they had grown through acquisitions. They had great people, great businesses, and great momentum. But depending on who you talked to, you got a different explanation of who Meridian was.
That's completely normal. It's also exactly why brand strategy matters.
Our job wasn't creating a new identity. It was helping everyone tell the same story. When your team understands who you are, your customers usually do too.
#BrandStrategy #BrandIdentity #BusinessGrowth #MarketingStrategy #GoodGritAgency
Trying to introduce a new product to an established industry is a little like trying to convince your parents to use a new TV remote.
👉 You can explain all the features.
👉 You can talk about how much better it is.
👉 You can even prove it works.
And they're still going to say, "The old one was fine."
That was part of the challenge with Optix. The technology was genuinely innovative, but innovation alone doesn't create adoption. People have to trust it first.
A big part of our job was helping the industry feel comfortable enough to consider something different, because most buying decisions aren't made when people understand something. They're made when people stop being nervous about it.
#MarketingStrategy #BrandStrategy #BusinessGrowth #CreativeAgency #GoodGritAgency
Not every business problem is a marketing problem.
Sometimes the issue isn't getting people to find you. It's what happens after they do.
Good Grit's CEO, @samanthasoutherland unpacked that a little more in our latest blog.
Read it at the link in bio!
#BusinessGrowth #CustomerExperience #MarketingStrategy #GoodGritAgency
Have you ever gone on vacation and found yourself talking about the weirdest thing afterward?
Not the attraction you planned the entire trip around. Not the museum. Not even the boutique hotel.
It's usually something random, like the bookstore you stumbled into while escaping the heat, the bartender who told you where the locals actually eat, or the ice cream shop in the alley with the line out the door.
That's why destination marketing is so fascinating to us.
People don't fall in love with places because of a brochure. They fall in love with places because of moments.
Our job is helping communities identify those moments and tell that story well enough that someone decides it's worth the drive.
Growing destinations aren't selling attractions. They're selling a feeling.
#DestinationMarketing #StorytellingMatters #GoodGritAgency
People often ask us why we still publish a print magazine. The answer is simple: Because stories matter.
Good Grit Magazine keeps us curious. It keeps us asking questions. It keeps us traveling, learning, listening, and paying attention.
The agency and the magazine may have different jobs, but they both start in the same place: A belief that great stories can change how people see a place, a business, or even themselves.
#StorytellingMatters #PrintIsNotDead #BrandStorytelling #GoodGritMagazine #GoodGritAgency
One of our favorite things about client work is that sometimes the project doesn’t end when the deliverables do.
When we wrapped The Essential’s rebrand, we couldn’t shake the feeling that there was one more story worth telling.
If you’ve ever visited a pub in London, you’ve probably noticed the framed poems about the pub cats hanging on the walls. During a trip abroad, our Content Strategist, Ashley Locke, fell in love with those little pieces of storytelling and tucked the idea away for later.
Fast forward to @essentialbham
The restaurant’s bar is named Paul & Tina’s after Chef Victor King’s cats, so it felt only right that they had a story of their own. @ashealo wrote a poem imagining the adventures of Birmingham’s most famous feline duo, our creative team designed and framed it, and now it hangs in the bar for guests to discover.
Was it in the scope of work? Not even a little. But sometimes the best part of a brand lives in the details nobody asked for.
#CreativeStrategy #CustomerExperience #GoodGritAgency #TheEssential #CreativeMarketing
We've all done it. Spent 45 minutes researching a $12 purchase online.
✔️ Read reviews.
✔️ Compared options.
✔️ Checked Reddit.
✔️ Opened six tabs.
Then turned around and hired a company based on a vague website and a logo. It's funny how much effort we put into buying small things and how little we sometimes put into evaluating big ones.
Your customers are doing research whether you realize it or not. The question isn't whether they're looking… it's what they're finding when they do.
#MarketingStrategy #ConsumerBehavior #BrandTrust #DigitalMarketing #GoodGritAgency
Eight years ago, Sarah Margaret joined Good Grit. Since then, she's worn a lot of hats, solved a lot of problems, built a lot of relationships, and probably answered a few thousand emails.
If you've worked with Good Grit, chances are you've experienced Sarah Margaret's superpower firsthand: making people feel taken care of. She has a way of bringing calm to the chaos, turning conversations into relationships, and making sure our clients know they're in good hands.
A lot has changed over the last eight years, but one thing hasn't: Sarah Margaret's commitment to showing up for our team, our clients, and our mission. We're incredibly grateful for everything she's poured into Good Grit over the years, and we can't wait to see what the next chapter holds.
Happy 8-year anniversary, Sarah Margaret. We're lucky to have you. 💛
#GoodGritAgency #WorkAnniversary #TeamCulture #AgencyLife #TeamAppreciation
The moms of Good Grit.
Showing up for their families and for their team—with a kind of care, intention, and energy you don’t find just anywhere.
They’re passionate, thoughtful, and really good at what they do.
We’re lucky to have them on our team.
Happy Mother’s Day. 💐
What’s the best piece of advice you’ve gotten from a mom? We’d love to hear it. Tell us below and tag the mom who shared it.
#GoodGritMagazine #MothersDay #SouthernWomen #Team #WomenLeaders
At some point, every business owner realizes they can’t wear every hat forever.
This one’s for the people building something between coffee runs, late nights, and “I hope this works” moments.
What’s one role in your business you wish you could hand off tomorrow?
Read the full story about @allthehatsconference by @samanthasoutherland → link in bio.
#GoodGrit #GoodGritAgency #SmallBusiness #FounderStories #CreativeBusiness
You get one sip.
Good Grit Founder, Laura Quick @honestly_laura_ spent the weekend at the South Walton Beaches Wine & Food Festival, where brands had seconds to stand out.
Most didn’t.
The ones that did weren’t louder.
They were clearer.
We broke down why on the site, Link in Bio!
Shoutout to @DCWAF, @SOWALWine, Jessica Proffitt Bracken of @proffittpr and @hiltonsandestin for hosting it all so well!
#winefestival #sandestin #goodgrit #miramarbeach #standout
We didn’t just show up for this one.
We helped build it.
All The Hats Conference is one we’re proud to stand behind and step into.
From the creative to the conversations, our team has been part of shaping what this experience will be.
And next week, you’ll see Good Grit leaders taking the stage.
If you’re in the room, come find us
🎩 allthehatsconference.com @allthehatsconference
#AllTheHatsConference #Entrepreneurship #SmallBusinessOwners
Big conversations, bold stories, and a whole lot of grit. 💥
Our CEO @samanthasoutherland had the best morning with the WAFF 48 NBC team for Edie Hand’s Women of True Grit, talking all things leadership, growing Good Grit, and the mission behind the @allthehatsconference.
Catch the interview on air March 6. We’ll be watching. 👀
Good morning from Good Grit! ☀️ Here’s our not-so-secret secret to a productive team retreat: balance. We build in time for rest, reflection, and real connection—because you can’t do your best work if your brain never gets a break. (Having a yoga instructor on staff doesn’t hurt either.)
Our team keeps our notifications turned on, because we never want to miss messages like this! 📱 We love turning passion into presence, which is why we gave the All the Hats brand a little zhuzhing up. The result? Feedback that gets cheers in our group chat.
If you’re dreaming up something, let’s build it—better than you ever imagined. 💭✨
📬 Slide into our DMs and let’s get to work.
We didn’t cook the food (although it is delicious)… but when you feast your eyes on the colorful @livetacomarg restaurant, just know Good Grit Agency had a hand in the magic. 🌮
The murals? Us.
The tagline? Us.
The merch? The menu? Yep—us too.
We’re proud to see this vision come to life, and even prouder to have played a part in bringing color to every corner. So swing by the Warehouse District in Cullman and get a real taste 😜 of our work.
The people have spoken! We could hype ourselves up all day (because we know our team delivers the goods), but nothing beats hearing it straight from our clients. Their words remind us why we do what we do—and why we’re so proud of it. If your company is ready to create something worth bragging about, let’s talk. Your next big thing might just be our next great collaboration. 💡✨
We’ve all been there—watching the Domino’s pizza tracker inch your order from prep to the oven to delivery, only to wonder... did the driver get lost, or is someone fibbing? (Spoiler: the tracker is lying!) It’s a generic timeline, not built for real-time accuracy, and that can be super frustrating when you’re starving.
At Good Grit, we know that creative projects need more than a one-size-fits-all timeline. That’s why we build custom timelines for every client, so you know exactly what to expect and when. And if something ever shifts, you’ll hear from us first—no surprises, no waiting around for a "pizza" that’s still 15 minutes away. 🍕✨
You know those ASPCA commercials with the adorable animals you can’t resist and Sarah McLachlan tugging at your heartstrings? They know exactly what they’re doing. They’re not just sharing their mission—they’re pulling you into their story and making an impact. That’s the kind of marketing that sticks, no matter your business. And that’s where we come in—storytelling is in our DNA (we did start as a magazine, after all). Let’s give consumers what they crave. Ready to tell your story in a way that matters?
Quick, you’ve got 7 seconds to make an impression—what’s your move? A print ad is like speed dating: you’ve got just moments to make them remember you. Luckily, that’s where we shine. If you want to leave a lasting impression that sticks long after they’ve turned the page, you know who to call! (Us… you should call us.)
We’re not just telling your business’s story—we’re inviting your audience to step right into it. Think of it like watching a movie that pulls you in and keeps you hooked. Your brand can do the same. When you hit those emotional notes, you’re not just gaining customers—you’re creating lifelong fans. We’ll make your story one they can’t forget.
We’ll admit it... we’re total suckers for cool branding. Whether it’s an olive oil squeeze bottle that doubles as kitchen decor or a sparkling drink can that’s practically begging to jump off the shelf, we can’t resist products that catch our eye. Swipe to see the brands our team is crushing on lately—because who says you can’t judge a book by its cover?
There’s nothing we love more than putting small towns on the map. As Southerners with a serious case of wanderlust, we know the South is brimming with hidden gems—but why keep them secret? Where others see a small town, we see a story begging to be told. We’re proud to shout these spots from the rooftops:
🌄 Gadsden, AL
🌟 Dublin, GA
🎶 The Shoals
🏞️ Decatur, AL
Ready to make your destination the next great getaway? Let’s bring your story to life!
Romeo might’ve thought "a rose by any other name would smell as sweet," but let’s be real—he wasn’t exactly a branding expert. When it comes to your business, the right name makes all the difference. So, what’s in a name?
RESEARCH. CREATIVITY. COLLABORATION.
By putting our heads together and locking in, we created standout names for some pretty amazing brands. We’re looking at you, @wrenandrevel_cullman!
Because in the world of business, the name is just the beginning of something epic. Ready to find yours?
Is your brand cool enough to rock as a fashion statement? Whether you’re slinging lattes or cleaning windows, a fun and fresh brand makes people want to rep it. From tote bags to t-shirts, we create designs that make your customers proud to rep your brand—and turn them into your most stylish ambassadors. Ready to see your logo on everyone’s must-have list? Let’s get creative!
Your business story isn’t just about the journey, your team, or even your customers—it’s about your WHY. The story you tell shapes how people connect with you, and it's being written every day. Is the narrative out there the one you want to be remembered by? If not, it’s time to rewrite it. We’ve got four powerful ways to help you refine your story and forge deeper connections with your clients. Ready to take an active role in your legacy? Click the link in our bio to read the blog.
...and, ACTION! We’re all about getting our hands dirty (especially when there’s a mouthwatering chicken sandwich involved!). Shoot days are our absolute favorite—it's when all the hard work and creativity finally come to life. Whether it’s photos, videos, or social media content, our team brings the energy and nails it every time. When making content is this much fun, you know it’s going to be just as fun to consume. Ready to crush your next shoot day? Let’s make it happen—only if you want killer content, of course. 😉
Why wait for the year to end to pop the champagne? We believe in celebrating the wins as they come—so let’s toast to these milestones:
🎉 Reaching 100k followers for @rockthesouth
🚀 Crushing 10k presale tickets for the debut of @liveontheplains
📚 Putting @goodgritmag in the hands of over 300k readers
💪 Crafting killer brands for 10+ small businesses
And guess what? We're just warming up.
Banners are like a town’s warm handshake—your first “hello, how are ya!” We loved working with @visitdublinga to design their winter banners, and seeing them go up is the ultimate treat! If you’re passing through Dublin this season, snap a selfie with these beauties and tag us. Tis the season to spread holiday cheer! 🎄✨
🍺 Say howdy to Dublin, GA’s first-ever craft brewery: @crooked_finger_brewing! 🌟 Over at Good Grit Agency, we had a blast shaping a brand that’s as rugged and real as the folks behind it—a blend of East Texas charm and Louisiana flair, all brewed into one kickin’ logo. 🤠🎶
The name Crooked Finger goes deep—it’s a nod to the tales of hard-working hands, from guitar strumming to ranch running. And the logo is meant to look just as good on a pint glass as it does on hats and tees. 🧢👕
Next time you're cruising from Savannah to Atlanta, pull over in @visitdublinga and grab a pint at Crooked Finger. Tell 'em we sent you! 🍻
Connection is vital—that’s not just something we say to clients. Our team checks in, and not just about work. ❣️
What’s your high? What’s your low? Who’s your MVP? That’s what our typical Friday chats are like—and if you feel like joining us, sound off in the comments!
Bookworms, assemble! 📚 Hunting for that next page-turner? You’re in luck! Our team is always buzzing about books that make us laugh, think, and grow. We’ve put together a can’t-miss list of our all-time favorite reads—perfect for fueling your next book binge. 📖💡
Grab a cup of coffee, cozy up, and dig into our top picks. Which one will you crack open first? Let us know in the comments!
🌲🗺️ Introducing the new face of adventure—@greatergadsden! We teamed up with the folks at Visit Greater Gadsden to cook up a look that's as wild and inviting as the great outdoors itself.
Doesn't this redesign just shout, "Pack your bags, it's weekend getaway time"? 🎒 We're stoked to have carved out a brand that truly represents the thrill and natural beauty of Greater Gadsden. And hey, we didn't stop there—we spruced up their website too! 🌐
Check out all the adventurous details at greatergadsden.com and tell us if you're feeling the call of the wild! 🏞️
Struggling with sales that just won't close? You're not alone. Click on over into our latest blog post where CEO @laura_l_quick spills the secrets from her 17-year journey in sales—from fire boots to boardrooms—and shares the 5 key reasons your sales team might be missing the mark. 🎯
👉 Ready to turn those near-misses into hits? Click the link in bio to read more and discover how Good Grit Agency’s workshops could level up your sales game.
🎶 Cranking up the volume on festival vibes! 🎸 We’ve been rocking the music festival scene since 2020, making your favorite events look as epic as they sound. Whether it’s @rockthesouth, @auburnrodeo, or @atthestationfest, we bring each festival to life!
We’re behind the backstage magic—digging into trends, getting the crowd vibes just right, and making sure each festival stands out in a sea of sameness. 👉 Swipe to check out some of our coolest festival designs!
Everyone knows that you can’t sit down to work without a little drink! (Or three…) Here’s what our team sips on throughout the day. What’s your go-to work bev? Drop the deets in the comments! ⬇️
Buckle up, Shoals explorers! We’ve just dropped the coolest ride in town—Mavis’s Movin’ and Groovin’ Tour Bus, designed by none other than yours truly, aka Lead Designer @cat__barn! 🚍🎨 Next time you’re in @visittheshoalsal, hop on Mavis and groove your way through the history and music that make The Shoals legendary. Isn’t she a beauty? 🌟 Swipe right to see the rave reviews from fellow travelers! ➡️
We like to say we’re based everywhere in the South—because, well, you can literally find us all over! Today, our COO @lindastonecoaching and CRO @sarahspiveyshelton are posted up at the @southeasttourismsociety conference in Auburn, Alabama. (Check out our stories to follow along!) ⭐ Conferences are our jam because they give us a chance to uncover new-to-us destinations, make new friends, and build connections that level up our business.
If you’re at the conference, swing by our booth and say hey! We’ve got some killer merch and fun partnership ideas we’d love to share. 🤝
P.S. While you’re in @auburnopelika, don’t miss out on the must-try eats featured in the latest issue of @goodgritmag. 😋 Trust us, your taste buds will thank you!
Meet 👏 people 👏 where 👏 they 👏 are! 👏 Where are they? ON THEIR PHONES. 📲 You know it’s true, because it’s where you are too! That’s why we help our clients utilize text messaging to promote events, share sales, and keep people up to date on the latest news. It’s a direct line to your customers, and one that can make a big impact on your business if you use it the right way—and as OG Twitter users, we’re pros at keeping it under 140 characters. 😉
Good Grit’s been about telling Damn Good stories from the get-go. It all started with our magazine (hey @goodgritmag 👋 ) back in 2015, when we thought it was high time the South got a fresh new voice. We rounded up the best writers, photographers, and illustrators to help us paint a picture of the modern South that we know—and guess what? We kinda nailed it!
Then came 2020, and we thought, why stop there? The cool places and people we've been showcasing in print deserved a chance to sparkle online too. With our knack for branding, copywriting, and web design, we've been helping brands tell their own stories in ways that stick.
🌟 Got a story of your own? We bet it’s bursting with potential. Let's help you unleash it.
Guess who’s back!? 🌟 Missed us? Here’s what we’ve been up to… Introducing the shiny, new Good Grit Agency website!
Our website is a microcosm of the incredible work you can expect to see from our team:
▶️ Kick-ass copy
▶️ Awesome animations
▶️ Eye-catching design
🌐 Curious? Excited? Both? Click over to our site (link in bio), explore our latest adventures, and let’s create something amazing together.
Packed our bags and headed to Vegas for the Grand Opening of our client’s new facility—the Meridian Center of Excellence. We had the pleasure of not only attending the event, but also capturing the spirit of the company and the team members that are propelling it forward. Stay tuned to see the magic happen! ✨🎥
Usually words are kind of our thing… but our holiday party was indescribable! 🌟 We were honored to experience a dinner curated by Tyler and Jenn of @tastingtbl_bham during a night of laughing, crying (just a few happy tears), and loving each other’s company. We love working together, but man oh man do we LOVE hanging out together. ❤️💚
It’s everyone’s favorite day of the year! @spotify wrapped day! 💚🎶 As #wfh professionals, we’ve got a wide range of music genres that keep us company throughout the work day! Can you guess whose is whose? Tap to find out!
Remember those compliments we were talking about? Yeah, we do too. 😉 Anyway—this is what they were for: a stationery suite for a badass client.
We know what you’re thinking—it looks great, but what are those lines? Time for some schooling! 🤓
Crop marks: lets you see the exact size of your document and where it should be cut.
Bleed: prevents white edges from appearing on your document during the cutting process.
The end result is a picture-perfect business card, note pad, envelope—you name it!
⭐️🌈 The More You Know!
If you’ve got compliments, we’ll take ‘em! 😉 Our process is a thorough one—but making sure we ask the right questions means that when the hard stuff is done, we get client reactions like this! There is nothing better than making sure our clients feel like their story is represented in our work. 💛
Now you might be wondering just what was so beautiful… is now a bad time to tell you that this is a cliff hanger? 🧗🏼♀️ Don’t worry—we won’t make you wait too long.
Big news y’all… @rockthesouth is BACK! And you know we (@shivanitara and @cat__barn) went all in on badass branding. It’s pretty 🔥🔥🔥 if we do say so ourselves. 😉
If you’re still reading this, here’s a surprise for you! You can access the Rock the South presale TODAY until 10pm with code RTS2024. 🤫 Never say we didn’t do anything for ya!
When you go to a wine festival and hand a guest your camera after they spent four hours sipping on the good stuff, this is the team photo you get! 🍷📸 (We think it looks pretty good, tbh!) Our team always has a blast at @harvestwineandfoodfestival! Stay tuned into @goodgritmag for the recap, because wine wasn’t the only thing spilled this week! 🫢
The Good Grit Strategy Team (shoutout to our gals @laura_l_quick @lindastonecoaching @sarahspiveyshelton) hosted a marketing meeting with our new client Meridian Adhesives Group—a global company whose products can be found everywhere. LITERALLY.
📱 in our cellphones
🚀 in rockets out in space
🪑 and the very room we met in
We marvel at their reach, and we were so inspired by their insight and expertise! We cannot wait to continue to learn about them and help them tell their incredible story for changing the world—follow along if you want a sneak peek. 😎
I spy with my little eye… 🔎👀 more GGA work in the wild! We hopped over to Huntsville for the last @huntsvillecityfc game of the season—and imagine our surprise when BAM! 💥 All the sudden we’re staring straight at a @visitdecatural banner! We might be biased, but it sure made us want to plan a trip (and find our flow 😉).
So if you need billboards or banners, we can help you show up in all the right places! Just sliiiiiiiiiide into our DMs. 💌
Swipe to see this brand come to life! 👉
They say seeing is believing, and we’ve gotta tell ya—it’s true! 😍 There’s nothing more fun than seeing a brand that we dream up with our clients in REAL LIFE!! You mean that cute shop window and that beautiful bag… we did THAT!?!
Stop by and see it for yourself (and maybe do a little shopping too 🛍️) at @wrenandrevel_cullman. And if you’re dreaming about a brand, you know who to call. (Us. You need to call us. Or send us an email. Or shoot us a dm. We’re not picky!)
We believe that work and fun should co-exist! Especially when it comes to photo shoots😉📸
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When our team comes together, you won’t find a moment without laughing, dancing, coffee and a whole lot of passion for what they get to do✨
We’re here! Come see us! Good Grit Agency has made the trip to Jekyll Island & we’re ready to see our Georgia partners. 🍑 Swing by our table to say hey & leave with some surprise goodies!
It’s the most wonderful time of the year! Nope, not Christmas. It’s @rockthesouth! Every year our team gathers to pump out the best photo, video, and social content that the South has ever seen—and this year we tackled our first ever 3-DAY festival! Did we kill it or did we kill it?
🚨Podcast alert!🚨 We’ve all been there… A life crisis happens, and before we call a friend (or a therapist) we pick up the scissors. The problem is still there… but now it’s a problem ✨with bangs.✨
Our Founder + CEO @laura_l_quick teamed up with mental health specialist @claire.fierman to help you put the ✂️ down. @beforeyoucutbangs is the advice (and the laughs) you need to make it through life’s most challenging situations!
Listen now on Spotify and Apple Podcasts. (Rate and review if you’re a real one! ⭐️⭐️⭐️⭐️⭐️)
It's about time to say goodbye to the @goodgritmag summer issue. This was a fun one, full of our favorite places to cool off across The South. Make sure you grab one before its gone—you don't want to miss out on discovering the magic that's inside!
What's better than a summer afternoon on the lake? 🚤 When our team is in Cullman, @tridentmarina Grille is our favorite place to hang. Cold drinks, good food, great view—it's a vibe. 🌅 And not to brag, but the menus we designed look just as good as the food!
From the minds of our creative team to REAL LIFE! 🌟 It never gets old seeing the logos we design splashed across business cards, t-shirts, and office doors. Got a brand you’re ready to build? Partner with us and expect good things.
Have you heard of @atthestationfest? It’s a new tailgating + music festival in College Station! We worked on branding, digital marketing, and organic social media content for an April launch—and we sold the dang thing out in 4 days! 🎟️ (We might have had a little help from headliner, @zachlanebryan…) We’ll see y’all there in October, but until then, follow along on socials!
Branding that looks good enough to eat! 😋🍴There’s usually nothing better than watching a concept come to life, but seeing people hold the menus we designed for @thenational_cullman is actually making us pretty jealous. BRB… making a reservation.
Can you believe we get to call this work!?! 🚤 🌊 We had a blast living it up on the lake with our friends at @tridentmarina.
Our photo team crushed this shoot! 📸 @faithholley and @derekbedwell perfectly captured the pure joy that you can only find on the lake. To see the results, make sure you’re following @tridentmarina on Instagram!
Our team is made up of all different kinds of people, but we all share one trait: curiosity. We live to learn, so we started the Good Grit Book Club. Our most recent read was The Brand Gap by Marty Neumeier, and it taught us so much about how brand strategy translates into brand design. Got any reads you’d recommend?
🎶 Do you really wanna know where we were April 29th?
On April 29th, our team spent the day onsite at the @auburnrodeo, managing photography, video, and hosting. (Pics or it didn’t happen!) 📸 It’s a joke… but when it comes to event marketing it’s true! The best way to promote your next event is to show off how fun the last one was—and we’re not talking stop and smile for the camera photos. We’re talking screaming at the front of the stage, dusting up the dirt with your dance moves, hands in the air, and a glimmer in your eyes kinda pics. It did happen—and it was awesome.
Scroll through to see some highlights, and if you see us at the next one, say howdy!
We’re shaking things up in The Shoals! 🕺 It’s the debut of the brand new Mavis’s Movin’ and Groovin’ Tour Bus, designed by yours truly (aka creative mastermind @cat__barn)!! 🚍✨ Next time you make your way to @visittheshoalsal, make sure to take a ride on Mavis to learn about the rich history and music that defines The Shoals. Don’t ya love her? Swipe to see what other folks had to say about Mavis! ➡️
These Barbies are everything! 😉 (Not pictured—just Ken)
Every brand has a story. It’s all in how you tell it. Good stories start with Grit—a persistence to achieve something greater and a passion to build something better.
Every client comes to us with a problem they are trying to solve—they need help speaking to their audience, their logo doesn’t reflect their values, or their ads aren’t bringing in a return. We are problem solvers. We love a challenge. And one of our favorite challenges was bringing @auburnrodeo to life!
The problem: We worked with the client to wake up the audience after a global pandemic. We had to honor the event’s 50+ year tradition while modernizing it to be a rodeo and a concert.
The challenge: Not only was the client wanting to shake this 50+ year old event up, but they were also looking to create a model around this concept to expand it to other college towns.
The results: Auburn Rodeo was a successful event, surpassing our goal for ticket sales. Our list of 100+ influencers had a combined reach of millions, helping grow our captive audience on Instagram by over 10,000 in less than two years. With a strong brand and model, we were able to kickstart a brand new rodeo in Athens, Georgia.
Click the link in our bio to check out the full case study!
Ever wish you could quit your job and totally reinvent yourself? @authorpaulattaway did it—with a little help from our team. We love a good story, and Paul has one… and now he writes them too. We loved being a part of his transition from his corporate career to a creative one. Read his story at the link in our bio!
👏Don’t 👏call 👏her 👏intern!!!! This is our fellow, @camlinh.meo. Throughout her fellowship, she’s done a lot of portfolio-worthy work. In fact, she’s responsible for one of the most fun branding projects that we’ve worked on last year! Check it out—link in bio.
The historic St. James Hotel is located in Selma, Alabama. Set near the Alabama River and Edmund Pettus Bridge, it's just minutes from a treasure trove of Civil War history in downtown Selma.
We partnered with the St. James Hotel on their branding and creative design.
When you design a logo so good that people want to wear it… 😍 Melissa Curtis doesn’t just sell any kind of real estate—she’s all about the lake life. The vision was to create a real estate company mark that embodied "lake life" and felt like a lifestyle brand you would want to wear: the t-shirt, the baseball cap, and maybe even throw a sticker on your car...I can assure you we all have one of each.
We are good students of our clients. No one knows your business better than you, and strongly believe that we can’t tell your story and connect to your audience without your expertise.
Facebook. Google. TikTok. Instagram. It can seem overwhelming to know where to put your money, but a trackable digital marketing campaign can change the game for your business. We will put together a strategic digital marketing plan to help drive customers to your business and create revenue.
You’ve probably heard the saying “Content is King.” Our Director of Content, @ashealo, gets it—she’s logged into more Instagram and TikTok accounts than you can count on one hand… or three hands. 😂 But she’s not just writing captions, she’s also the Managing Editor of @goodgritmag! So… maybe they should change the saying to “Content is Queen.”
Read one of her favorite pieces she wrote for the magazine—link in bio.
When we send out a proposal, we include something that has become somewhat unusual in the marketing world: an actual timeline with real delivery dates attached to it so you will know exactly what to expect and when. Like the sound of that? Let’s work together!
Who are the real influencers? Not the people with thousands of followers on social media—the people who make discoveries, who find new products, who visit new places, and who convince others (aka The Adopters) to follow behind them. We call them The Adapters, and that’s who you should be marketing to. So how do you find The Adapters? That’s easy—work with us!
The logo creation process is meticulous—we have to create a logo that tells a story and feels authentic to the brand. We may go through several iterations before we create one that feels right, but with each iteration we capture a little bit more of the story. This is the logo we landed on for our client, Longleaf. Swipe to see the path that led us here!
Have you heard that @ladygaga quote? You know—the one that was floating around on TikTok? “Talented, brilliant, incredible, amazing, show stopping, spectacular, never the same, totally unique, completely not ever been done before…” Yeah, that’s how we describe everything that Senior Designer @cat_buch touches.
You want a badass brand? Call her. Well, call us and we’ll loop her in. 😉 Link in bio for some of her favorite work!
You know we’ve got to turn on the tunes to get those creative juices flowing! 🎶 Swipe to see our team’s top artists of 2022–the musicians that inspired us, made us dance, and got us through creative blocks. Tap to see which team member listened to which artist. Can you guess correctly? #spotifywrapped
We believe our purpose at Good Grit Agency is to see our clients as the expert at their businesses. We act as the partner who brings their knowledge to life by being the movers and shakers who make things happen.
5️⃣ EASY ways to market your business during the holidays. These tips will help your business stand out from the rest—crucial during the busy holiday season! 🎄 Made for our friends at the @cullmanareachamber.
Who are you talking to? And how should you speak to them? Communication is hard—everyone who’s ever been in a relationship knows that—but we know how to help you find your voice. Through diligent, thought-provoking copywriting, we will make sure your story is clear, cohesive, and true to your brand.
VIEWS. 🏞️ We brought the team to @visitgatlinburg to shoot a cover for @goodgritmag. If y’all haven’t made it over to East Tennessee, you’re missing out—we’ll have the deets in our Awaken issue!
We always start with discovery. The first step in any good relationship is having a real conversation. No false pretenses, no big-agency jargon, just an honest discussion about your vision and what you need to do to get there. This deep dive discovery is also a great way to make sure that our partnership will be a good fit.
Our roots are planted across the southeast. Located in the region globally known for storytelling, our four home cities ignite our creativity.
🎸 Nashville, where music hangs in the air
🎥 Atlanta, the fastest growing city for film
🍷 Birmingham, a culinary destination
🏗 Cullman, in the midst of revitalization
We’ve got a thing for the South—it’s why we have an entire magazine dedicated to it! And one of our favorite parts of the magazine is sharing our favorite southern cities—the undiscovered, underrated, hidden gems scattered across the southeast. And we love it even more when we get to work with the cities we love outside of the magazine…
We worked with one of our favorite cities, @visitdecatural, to refresh their branding and marketing to help them show off their incredible city.
Check out the link in our bio to read about one of our favorite places to visit in Decatur, the @cookmuseum!
We do damn good work, but you don’t have to take our word for it. Just ask our clients, like Kristen from @southernlivingmag.
@r.e.garrisontrucking is a legacy trucking company that started in Cullman, AL. They've been in business for over 50 years, and through grit and determination, are in the top 150 trucking companies in the United States. To put that in perspective—there are over 15,000 trucking companies in the country. They are responsible for delivering brands we know and love, such as Milo’s Tea, while also keeping America fed by delivering a lot of the chicken we ate during the pandemic.
𝐓𝐇𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐒𝐎𝐋𝐕𝐄𝐃:
R.E. Garrison had kept their heads down, working so hard that telling their story was never a priority—because being IN THE BUSINESS was. We came alongside them to understand their WHY. Once we knew their WHY, we helped articulate and define a purpose statement and a core value system, then helped form a brand voice so that everyone inside the company could start speaking the same language. An employee-owned organization like this one—with one strong purpose to build their legacy one drive at a time—is unstoppable.
Swipe to the end to see where they started! ➡️
Best. Job. Ever. 💥 And it could be yours! Photography students—this is your chance to build a dream portfolio. 📷 Check it out at goodgritagency.com
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