State of the Industry 2024
Case Study
What we did
branding and Graphics
Stage screens + signage
Event Planning + Production
Newsletters: Copy and design
Digital Graphics
Social media Capture and day-of management
Website design and management
Merchandise
Photography + video
Post-event Strategy + Surveys
Overview
We played a pivotal role in planning and executing the State of the Industry 2024 event at Trilith, branding and creating an engaging experience for film and entertainment professionals within a tight four-month timeline.
From pre-event marketing and on-site management to content capture and post-event strategy, we positioned the event for future growth as a scalable, multi-day experience.
Partners: Trilith Studios, Collective Moxie, Laura Kate Whitney (GOODco.)
Website Design
The Execution
Our services for State of the Industry covered every detail, from branding and website management to on-site operations and customer engagement. Our deliverables included:
Branding: A visually cohesive and professional brand identity that aligned with the event’s goals.
- Copywriting & Marketing Assets: Informative and engaging digital ads, newsletters, and social media content to build awareness and drive attendance.
- On-Site Materials: Signage, event scripts, and day-of materials ensured that attendees had a smooth experience.
- Run of Day Management: Coordinated schedules and activations, allowing for a well-organized, enjoyable event.
- Data Collection & Customer Journey Mapping: Developed strategies for capturing attendee information and creating a long-term customer journey to keep attendees engaged pre and post-event.
- Photography, Video, & Social Media: Captured high-quality content on-site to use in future marketing materials, showcasing the event’s impact and appeal.
- Merchandise & Post-Event Surveys: Created branded merchandise for attendees and gathered feedback through post-event surveys to improve future events.
Results
Our work with State of the Industry helped the event reach capacity, generating strong interest from a long list of future attendees eager for next year. By establishing a solid brand identity, creating engaging pre-event marketing, and capturing valuable content on-site, we set a foundation for the event to scale into a larger, multi-day experience. The on-site video, photography, and social media content generated will be instrumental in promoting the event and building excitement for years to come.
Good Grit Agency’s comprehensive approach ensured that State of the Industry not only met its goals for this year but also positioned it for continued growth, transforming it into a must-attend event for the film and entertainment industry.
