Nobody Picked Up
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I was standing in line at a coffee shop last week, minding my business, when the phone behind the counter started ringing.
The woman at the register stared at it.
Her coworker stared at it.
They looked at each other. They looked at the phone. They looked back at each other.
It rang five times and died.
Nobody answered. Nobody moved. Nobody seemed remotely bothered.
And I'm standing there holding my cup thinking — y'all.
The person on the other end might have wanted to order coffee for fifty people. Might have been asking about catering. Might have just wanted to know if they're open on Sunday.
We'll never know. Because nobody picked up.
And I couldn't help but wonder — how many businesses are out here spending thousands of dollars just to get someone to call, and then just... don't answer?
Here's the thing. I talk to business owners all day long. Smart ones. Ones who have built something real and are ready to grow. And when they sit down with me, they know exactly what they want.
More social media. A better website. Google ads. A video. An email that actually makes people click.
Not a single one has ever looked me in the eye and said "Samantha, we need to answer our phone."
And yet.
Companies will spend $10,000 on a website. $15,000 on ads. $20,000 on a brand video that honestly slaps — and then take three days to call somebody back. Like customers in 2026 are over there cross-stitching and patiently waiting.
They are not.
We live in a world where people track their Amazon package like it's a missing person. Two-day shipping feels offensive now. And somehow we expect those same humans to sit tight while we get around to returning their inquiry?
Not gonna lie. That's the actual problem.
The marketing isn't broken. Your customer journey is.
Because here's what marketing actually does — it gets somebody curious enough to reach out.
That's it.
Everything that happens after that phone rings, after that email lands, after that DM comes in? That's on you.
Which means sometimes the highest-return thing you can do for your business isn't run another ad.
It's pick up the phone.
