Auburn Rodeo
Branding, digital marketing, social media management, influencer marketing, and on-site activations for a one-day festival put on by Premier Productions in Auburn, Alabama. The client came to us with a legacy event that needed to be reignited.
The problem we solved
We worked with the client to wake up the audience after a global pandemic. We had to honor the event’s 50+ year tradition while modernizing it to be a rodeo and a concert.
The challenge in solving the problem
Not only was the client wanting to shake this 50+ year old event up, but they were also looking to create a model around this concept to expand it to other college towns.
The results
Auburn Rodeo was a successful event, surpassing our goal for ticket sales. Our list of 100+ influencers had a combined reach of millions, helping grow our captive audience on Instagram by over 10,000 in less than two years. With a strong brand and model, we were able to kickstart a brand new rodeo in Athens, Georgia.
What we did
Rebranding
We created a look and feel that appealed to the target audience, and threaded the style through all creative assets, including the website and social media.
Social Media
We created a brand voice, and used that brand voice to build community in captions, comments, and direct messages. We created a monthly content calendar to keep the audience engaged.
Contests
We developed and managed social media contests that created conversation, grew our audience, and offered festival-goers memorable moments.
Influencer Marketing
We researched and grew our influencer list, developing a program that used both macro and micro influencers to drive our campaigns around price changes, ticket sales, lineup announcements, and more.
Video
We created TikTok and Reel content using trending music and audio to grow our channels and reach a wider audience.
SEO
We wrote website copy and blog content with SEO in mind, and we created a paid campaign to help the website rank on Google.
Digital Advertising
We created ad campaigns on Facebook, Instagram, and TikTok to reach targeted audiences to increase awareness and ticket sales.
Text and Email Marketing
We curated text and email marketing concepts to share important news and keep audiences engaged leading up to the event.
Greek Life Activations
We developed a relationship with Greek leaders on campus to spread awareness of the event and curate an exclusive experience for members.
On-site Activations
We captured live photography and video at the event to create lifestyle content that showcases the experience and can be used in marketing materials throughout the year.
