Telling Your Business Story: 4 Ways to Better CONNECT With Your Clients

Laura Quick

Telling the story of your business, your journey, your team, and the people you serve is wildly important—but not quite as important as WHY you exist. An evocative story helps you create a deeper connection with current and potential clients/customers. Here are four ways you can spruce up the story of your business to drive deeper connection.

After all, connection is our highest form of currency these days.

TALK ABOUT WHY YOU LOVE WHAT YOU DO. It’s so important for companies and organizations to articulate their WHY—and you don’t just do this once. This is the thread you should try and weave through all of the content you put into the world: in your social media, on your website, and even when you are being interviewed by media. Your WHY will attract the right talent to work towards your dreams, and it will also attract the right customers!
CELEBRATE YOUR TEAM AND THEIR MEANINGFUL CONTRIBUTIONS PUBLICLY. People LOVE knowing you love your team and your team loves knowing you see them and celebrate their contributions. It will also help you as the leader/owner to celebrate the wins. Unfortunately in business, we aren’t always winning—and damn I wish we were. So, when we do win, WE HAVE TO CELEBRATE. Talking about the wins—even the small ones—publicly helps us remember how to focus on the good, AND our customers LOVE seeing a company that lifts up their team members as the heroes. Choose someone on your team today and make a post about them!
CREATE CONTENT THAT REFLECTS THE PROBLEMS YOUR BUSINESS IS SOLVING FOR YOUR CUSTOMERS REGULARLY. Look—like it or not, businesses are known by the problems we solve for our consumers. If you aren’t solving problems, what are you doing? A HUGE part of your brands story is the problems you are solving. Be the company that consistently talks about the solutions you are bringing to the table! Even if it seems super self explanatory, it’s always worth reminding your current and future consumers.
SET BIG GOALS THAT MAKE A DIFFERENCE AND TELL PEOPLE! Be a catalyst for good. Have your team pick an organization that you love and is in line with your WHY, and start helping. I know what you are thinking... “We don’t have time to do something like that. We are barely getting what we need to get done as a business…” and I hear you. But what I’ve learned is that teams that CHOOSE to volunteer or pursue something to make the world better together are so much stronger than the ones that don’t. It can be as simple as a food drive for a neighborhood food bank, doing a 5k for a charity and training together, or better yet—ask YOUR TEAM to help choose a cause. And when you choose it—TALK ABOUT IT. Not to show off, but instead to inspire others to do the same!

The legacy of your business is being written every day… so take an ACTIVE role in making sure it’s the story you WANT TO TELL. Is what’s out there how you want people to remember you? If not, CHANGE IT! And if you need help, Good Grit Agency would love to be a thought partner.

People-Pleasing is Holding You Back in Your Career

By Laura Quick • May 27, 2025

If you’re a woman in the workplace, chances are you’ve felt the pull of people-pleasing. Early in your career, it can feel like a survival instinct—wanting to get things right, be liked, and prove yourself. We walk in with goals for where we want to be in the future, whether within our current organization or across our career as a whole. But what happens when people-pleasing stops being a stepping stone and starts becoming a roadblock? The reality is this: People-pleasing can keep you stuck. It can create a perception that you’re someone who will go with the flow of whoever is in the room rather than someone who has a clear perspective. Over time, this can lead to a lack of respect from colleagues and leadership. Instead of being seen as a strategic thinker, you may be overlooked for leadership roles because decision-makers don’t see you as someone who brings innovation, challenges ideas, or solves problems. Why Authenticity Is a Career Advantage Leaning into authenticity at work doesn’t mean being difficult or contrarian—it means: Understanding your own perspective and being prepared to articulate it clearly. Recognizing that you won’t always agree with everyone—and that’s not only okay, it’s healthy. Knowing that agreeability in a thriving organization only works when it’s authentic. If you’re agreeing just to avoid conflict, you’re not actually contributing to the growth of your department or organization. Worse, you may be impeding progress without realizing it. People-pleasing can unintentionally send the message that you’re not a problem solver, that you’re unwilling to challenge inefficiencies, or that you don’t have the vision to push an organization forward. And when leaders don’t see you as someone who questions, innovates, or refines processes, they may not see you as someone who is ready for the next level in your career. Your Permission Slip to Lead with Authenticity If you’ve been playing small and waiting for permission to speak up, consider this your sign: Lean into authenticity. Use your voice. Articulate solutions to problems you see. Learn the skill of discerning when and how to disagree for the overall health of your company, your team, and your own career growth. The most successful women I know aren’t the ones who agree with everyone—they’re the ones who know when to challenge, when to offer a fresh perspective, and when to confidently advocate for what they believe will move the organization forward. So here’s your permission slip: You don’t have to be the most agreeable person in the room to be the most respected. You just have to be willing to show up as the leader you already are.

The Value of Clear Communication

By Haley Chambers • September 5, 2024

At Good Grit, one of our core values is being proactive communicators. But what does that really mean, and how do we live it out?

Clear Expectations = Healthy Company Culture

By Laura Quick • August 16, 2024

Audit workshops are one of my favorite team exercises, and I've been facilitating them for over a decade. At Good Grit, we approach each client as an expert in their field, positioning ourselves as learners at the start of our partnership. My role initially is to listen and ask questions, fostering an interactive environment with whiteboards and dry erase markers for all participants. The goal of these sessions is to uncover productivity and revenue roadblocks and identify where confusion may exist within the organization. This confusion often translates externally, affecting client relations and clarity.