The Dottie at Triumph Station
Naming, branding and creative design for The Dottie at Triumph Station, a new wedding and event venue in South Atlanta, created by Roundtown Collaborations.
The client came to us with an incredible vision , a cool building (actually several buildings) to carry out the vision, but no name. With the naming of a business a wild part of anchoring to a real identity this makes it really hard to take vital steps forward
The problem we solved:
We came alongside our client and asked great questions to help better understand not just what the business would do, but how the business would make people feel and the memories they would leave with. Since The Dottie is a venue, giving her a fun feminine, nurturing vibe was our aim. Even articulating her love for hospitality and making everyone feel special went into this naming, branding and development project. The Dottie is opening in South Atlanta in September 2021.
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