Good Grit Magazine:
Digital Destination Package
Blue Ridge, GA - Quarter 1 + 2
Case Study
The Challenge
Blue Ridge, Georgia is one of the South’s most charming small towns, known for its nostalgic feel, scenic landscapes, and year-round outdoor appeal.
But like many mountain destinations, it faced the challenge of staying top-of-mind for travelers during competitive seasonal windows—particularly summer family vacations and fall festival season. The town needed compelling storytelling to cut through the noise, connect with new visitors, and drive real tourism growth.
The Strategy
We positioned Blue Ridge as a soul-satisfying, memory-making destination for both families and friend groups looking to unplug, unwind, and enjoy the magic of the mountains. Our two-part seasonal strategy included:
Quarter 1: A family-focused summer itinerary titled “Summer Like You Mean It,” built around five days of outdoor fun, nostalgia, and downtime.
Quarter 2: A feature + itinerary style story, “Blue Ridge Hits All the Right Notes,” centered on the town’s iconic Blues & BBQ Festival and fall happenings.
Each piece was tailored to spark travel planning by showcasing engaging experiences, focusing on food, music, hiking, festivals, and small-town charm.
The Execution
The two seasonal campaigns brought significant awareness to Blue Ridge’s key travel windows—engaging audiences emotionally, showcasing ease of travel, and driving immediate interest.
Digital Editorial Feature + Itinerary:
In the summer, we gave readers perfectly paced, screen-free summer vacation ideas such as the Blue Ridge Scenic Railway, drive-in movies, and the Toccoa River. For fall, we dove deep into the vibe of autumn in the mountains, highlighting the annual Blues & BBQ Festival.
Newsletter Inclusion:
Sent to an engaged list of subscribers, the newsletter gave Dublin a direct line to readers actively planning their next getaway.
Social Content:
Dynamic, visually rich content drove social engagement and inspired real travel interest.
Homepage Feature + Social Boosts:
Content appeared on the Good Grit website homepage and was cross-promoted on Facebook and Instagram, where users are actively planning trips.
The Results
Blue Ridge saw impactful results in this two-quarter campaign:
| Website Visits | 419,532 total page impressions |
|---|---|
| Social Reach | 64,768 impressions across platforms |
| Social Engagement Rate | 9.02% |
| Social Link Clicks | 1,744 |
| Newsletter Reach | 23,792 |
| Newsletter CTR | 1.87% |
This package proved that thoughtful storytelling paired with stunning visuals and strong distribution drives meaningful travel behavior. By focusing on what makes Blue Ridge feel different—not just what there is to do—we were able to capture attention and inspire action across a wide regional audience.
