Good Grit Magazine:
Digital Destination Package
Dublin, GA - Quarter 1
Case Study
The Challenge
Dublin, Georgia—a charming town full of character, culture, and Southern hospitality—needed a way to tell its story to the right audience.
With travelers increasingly turning to digital platforms for inspiration, Dublin’s goal was to boost visibility, drive meaningful travel interest, and ensure stakeholders could see the return on their investment.
The Strategy
Good Grit’s Digital Destination Package offered a solution that went beyond simple promotion. Through curated content and multi-channel storytelling, the goal was to emotionally connect travelers to Dublin before they ever packed a bag. Each piece of content was crafted to be both inspirational and actionable, helping readers picture themselves in Dublin—and giving them the tools to make it happen. Everything was wrapped in SEO strategy and amplified through our trusted channels.
The Execution
In Q1, the package delivered on its promise with compelling creative and measurable impact:
Digital Editorial Feature + Itinerary:
“Your Girls’ Getaway Itinerary in Dublin, GA” spotlighted the town’s shopping, wellness, and good old-fashioned fun. The weekend guide detailed how to explore everything from Hello Sunshine to Pure Body, all in 24 hours.
Newsletter Inclusion:
Sent to an engaged list of subscribers, the newsletter gave Dublin a direct line to readers actively planning their next getaway.
Social Content:
Dynamic, visually rich content drove social engagement and inspired real travel interest.
Homepage Feature + Social Boosts:
Content appeared on the Good Grit website homepage and was cross-promoted on Facebook and Instagram, where users are actively planning trips.
The Results
Dublin saw impressive results in just the first quarter of this four-part campaign:
| Website Visits | 345,820 total page impressions |
|---|---|
| Social Reach | 36,732 impressions across platforms36,732 impressions across platforms |
| Social Engagement Rate | 7.48% |
| Social Link Clicks | 1,254 |
| Newsletter Reach | 10,061 |
| Newsletter CTR | 2.08% |
Dublin’s content saw strong performance in both traffic and engagement, proving the effectiveness of Good Grit’s storytelling and targeting strategy. Travelers were clicking through, spending time, and making plans. With SEO-optimized stories, high-engagement social posts, and link-driven features, the Destination Package delivered on the promise to shine a spotlight on Dublin and drive real return for their tourism marketing.
This is just the beginning. With three more quarters to go, Dublin is positioned for continued growth, visibility, and momentum.
